Showing posts with label wholesalers. Show all posts
Showing posts with label wholesalers. Show all posts

Thursday, December 17, 2009

Chinese Sterling Silver Findings




Sterling silver findings from China vary a great deal in terms of price and quality. You really end up getting what you paid for. In general, quality has improved dramatically in the past 5 years and many sterling silver findings made in China are now world-class.

There are ISO 9000 certified companies, many of which house Italian and German machinery to make their findings. The prices from these companies are not cheap, but they run about 15% less than Italian and Israeli companies for comparable items. The intricacy and precision in many sterling silver pieces will often be higher from these Chinese factories. I have found them willing to make difficult to make sterling silver findings which the Italian, Israeli and Indian factories are not willing or able to make. Many Chinese factories use the latest CAD machinery in their model making. Asians like precision designs, and appreciate machine made perfection, much like the Germans do. However, Asians like either a cutesier or more elegant look, whereas Germans appreciate a more minimalist industrial look. And because of this, Chinese factories have been willing to invest in machinery to achieve this look in their sterling silver components, and they have large talent pool of fine craftsmen, whose art has been passed down from generation to generation from which to draw. You can find some of the sterling silver findings which I've designed and got made in China: Double Hollow Pears, Circle Pendant with Leaf Filigree, Leaf Pedants , Circle Filigree Pedants and more.

I have also dealt with some Chinese factories that just can't make good sterling silver findings, no matter how hard they try. And generally, these are the common characteristics that are visible at tradeshows: their designs are thick and chunky, their samples have visible solder marks, they don't understand North American taste (and thus, generally its quality expectations). You can spot, and should stay miles away from these sterling silver suppliers. These factories tend to be much more labour intensive, and for sterling silver findings, there are some designs which you can't make by hand, let alone cost-effectively. Especially with the labour shortage of late, many factories rely on unskilled labour from northern provinces in order to maintain competitive prices for sterling silver findings. Price of sterling silver has risen, so raw material cost has exacerbated the situation. Always do a small test order, if you must import yourself. Try using a buying agent whenever possible. They have much more business leverage and the factories are much more eager to satisfy their demands than a small independent. The agent will charge you 10 -15% for their services, but it is well worth it. However, wholesale prices for sterling silver components has been driven so low by competition that quite often, the margin is only 3% to 7%. So, it is much better to just order from your local suppliers than to venture and risk getting burned and working extra hard. And we haven't started talking about travel costs.

Chinese factories in the past, in keeping with common Asian custom, will never embarrass a customer by saying no to an order. However, they just don't deliver or respond when you enquire. This is no different for sterling silver findings factories, which predominantly serve the western market (Asians still prefer gold, or if costume jewellery, they like base metal). However, this annoying custom is changing as the markets have opened up more. Nonetheless, it is up to the customer to push for things, be it better quality, or more timely delivery.

I've become increasingly happy with Chinese sterling silver findings suppliers. Some of the best quality sterling silver findings I've had made come from the 3 factories I work with. They've bettered some of the best Italian and Israeli sterling silver findings companies we work with.

To see some of the sterling silver components that Stones and Findings carries (that we import from all over the world), click here!

Saturday, October 17, 2009

Jewellery Trunk Show 2 -- Dos and Don'ts

Do's and Don'ts of a Jewellery Trunk Show

There are many secrets to success to a jewellery trunk show. Although they do not guarantee success or failure, some of them are very important to keep in mind when planning a jewellery trunk show.

If you are the Jewellery Designer:

- Do your homework: find out as much about the event and agenda as you can. As the jewellery designer, you have the right and responsibility to know what is going to happen & what you can do to help prepare for the event. Be prepared with questions about how to handle special orders, how invoicing works for pieces that the jewellery designer brings, any discounts given & if they are shared by the boutique and jewellery designer... The fewer unknowns, the less the stress on the day, and the better your performance as the jewellery designer will be. You'll always have unknown variables at jewellery trunk shows, however, the fewer the better.

- Do more homework: as the jewellery designer, it is your duty to ask the boutique what looks you should bring. Be time/season sensitive about the collection. Consider what day your show is: if it is the office crowd & your jewellery trunk show is a weekday, bring jewellery that is appropriate for them. If it is close to Christmas time, bring jewellery in sets, they would become an easier sell. Bring a range, especially if it is your first time there. You need to test the waters & not let any opportunity go by.

- The jewellery designer should always be in control of how his/her jewellery is presented. Find out how much real estate is going to be allocated to the jewellery trunk show and if the designer needs to bring any displays. Always bring some, if you have them. You never know if it will be needed. The boutique management may not always understand how the jewellery designer wants their presentation to be.

- Ask what the retail boutique is doing to spread the word about your jewellery trunk show. Promotion is vital to the success to any business. Make sure they have proper artwork and excellent photographs of your jewellery. Take the initiative to find out what local newspapers in the boutique's area and their contact information for community event coverage. Send them little written press releases, or direct them to the retail boutique.

- Bring extra invoices/note paper to jot down special orders. Bring lots of business cards. You'll be surprised at how many people want a business card with the set they're giving away. Bring extra things that retail stores normally give away because you don't know how prepared the store might be. As the jewellery designer, it is ultimately your responsibility how the jewellery is perceived, from display to the moment the gift is unwrapped by a recipient.

- Wear appropriate attire & bring an extra change, just in case (I've learned this the hard way by spilling coffee on a white blouse within 20 minutes of the show). As the jewellery designer, everything about you that day speaks about your line of jewellery. Bring extra jewellery for the staff to wear for the jewellery trunk show, if you'd like. This is always good, but be prepared to give them away, unless they are too expensive for anyone to make the mistake of thinking it is a gift. Embarrassment & poor handling of them can cause lasting damage. Having everyone wear your merchandise is great and nothing promotes the jewellery than modelling it.

- Remember the names of all of the staff that you work with on the day of the jewellery trunk show. Aside from the politeness of addressing each person by their name, it builds loyalty. You should follow up with a proper thank you note after your jewellery trunk show. A gift of your jewellery, if it is not too expensive, is always appreciated and will help promote your jewellery line for a long time to come.

- As a jewellery designer you should offer to buy the staff coffee if you're going to go out for one yourself. Aside from that being proper etiquette, it shows how much you appreciate their work. You should offer to take them to lunch, if there is time, but be mindful of company policies on that.

- As a smart and respectable jewellery designer you should never do a jewellery trunk show at a boutique that does not regularly carry your jewellery designs. The reasons are:

1. The jewellery trunk show would not be properly advertised & turnout will be likely poor, since the boutique will not even invest in the jewellery, chances are, they will not invest in advertisement.

2. It will be embarrassing at the jewellery trunk show when customers ask what are the designs the boutique normally carries of the jewellery designer, and the answer is that they don't carry the line. Interested customers will almost awalys ask what new designs the jewellery designer is bringing, and why this event would be different from the regular offerings.

3. It is also awkward for the boutique staff, knowing that the buyer/owner isn't impressed enough with the jewellery designer's designs to invest in merchandise. Also, it looks desperate on the part of the jewellery designer. This is never a good situation.

- Lastly, the jewellery designer should bring at least a couple of changes of shoes, and consider flats. Most jewellery designers spend a great deal of time at the studio or office, often time in chairs, and do not know how difficult it is to stand all day (and tradeshows don't count because booths are carpeted). Quite often, the boutique floors are hard surfaces, such as stone or tile. The hardship is usually underestimated!
If you are the Boutique Operator:

- As a boutique operator and host of the jewellery trunk show, it is ultimately your responsibility to spread the word of the show. Here are some (if not all) of the things you should do: get free publicity by contacting the community events columnist in your local newspapers and radio stations, do advertisement in the local papers, call/email/snail mail your regular customers, print cards for walk in customers to pick up (these could be placed right under the designer's show case and at the cash and given to each customer who visits the store, at least 4 wks prior to the jewellery trunk show). The more advertisement you do, the better the turnout and sales result of the event. The results are proportional to the effort!

- As a boutique operator and host of the jewellery trunk show, it is your responsibility to organize and set the agenda for the day. Do let the designer know what to expect, so they can plan accordingly and bring proper jewellery, bring the proper displays and other presentation factors. The jewellery designer wants to help and you should give them as much information as possible for success.

- As the host of the jewellery trunk show, like any good host, it is your responsibility, aside from proper etiquette, to do everything possible to make the guest, the jewellery designer, feel comfortable and appreciated. This would include: training your staff and getting them excited about the jewellery trunk show, they should offer (and company pay for) coffee or any refreshments & lunch.

- For the jewellery trunk show, boutique staff should be properly trained to introduce the jewellery trunk show to every customer who walks into the boutique, as often many jewellery designers are shy and are inexperienced.

- To build loyalty and a better relationship between the boutique and the jewellery designer, the boutique manager should take the jewellery designer out to lunch and get a chance to talk either about business, or just to get to know the jewellery designer better on a personal level, and vice versa. This goes a long ways to help build rapport and motivate staff as well.

- As the host of the jewellery trunk show, it is very important to figure out the logistics, such as payment and ticketing, well in advance. It takes time to train staff, so be prepared on how you want it done. One option is to keep price tags of the designer's jewellery separate, but it is much better to note this on each sales receipt, to avoid any confusion. All staff should be properly trained. Less confusion on the day the better, focus should be on sales!

- Although no discount needs to be given, some boutiques do offer a 5% or 10% discount for the jewellery trunk show (not shared by the jewellery designer). Some boutiques offer a 5% "delayed gratification" discount to special orders, or orders to be picked up later.

To read about What are Trunk shows and their Benefits click here.

To read about Trunk Show Experience click here.

To read about Other Trunk Show Practices click here.

Jewellery Trunk Show - Benefits


What is a jewellery trunk show:

A trunk show is a retail event at which the jewellery designer and or jewellery manufacturer brings in designs that are new or not otherwise available at the boutique. A jewellery trunk show can take place not only in a jewellery specialty boutique, but also in a clothing boutique, gift store, or even gallery. It is an exciting opportunity for the jewellery designer as well as the boutique owners.

Why put on a jewellery trunk show

Jewellery Trunk Shows are great for the jewellery designer because:

- The jewellery designer gets to meet customers and increase brand recognition and customer loyalty - increase demand for her brand of jewellery designs

- The jewellery designer gets to build boutique staff loyalty for her brand of jewellery designs - staff always promote those people they like

- The jewellery designer gets to train store staff about her jewellery designs (how to sell her jewellery, unique selling features, what is the designer's capabilities and possible special orders, answer any burning questions about her jewellery)

- The jewellery designer can display and sell showpieces - test the water for a different look, show off jewellery designing talent, show the retailer she can sell at a higher price point & help persuade the boutique owner and or buyer to expand purchasing. Often retailers don't want to invest in higher ticket items or they started buying from you a certain look of jewellery and don't want to venture out because of risk. A jewellery trunk show is a risk-free way for them to see what other jewellery designs you can make & what other jewellery can sell in their store

- The jewellery designer can get a good view of the jewellery design competition out there [note: don't copy, it won't do the jewellery designer any good because those designs are already in the store. As a designer, you don't want to be considered a follower.] It is one thing to see other jewellery designer's booths at a tradeshow or craft market, it is quite another to see how much retail store real estate is given to the competition. Sometimes it is humbling to see all the jewellery design talent out there, but almost always you get a sense of what is selling. The jewellery boutique staff always knows which look or silhouettes sell best and what jewellery customers are asking for. This feedback is invaluable and it will help the jewellery designer edit her designs and help guide for future jewellery collections.

- The jewellery designer can sell off samples or unsold jewellery. Chances are, it is a new set of customers, and they're seeing these jewellery designs for the first time. A jewellery trunk show is a great event that brings a large concentration of new customers - retail opportunity not otherwise accessible for the jewellery designer, for those designs.

- Jewellery trunk shows are fun! It is a great reason to go out of the studio. Almost always, the customers will have great praise for the jewellery designer's talents. It's wonderful validation.

- The jewellery designer can learn some invaluable lessons about people management, and that's what retail really is: people management. If the jewellery designer pays attention, she/he can learn what makes the store work, and what pitfalls to avoid. The jewellery designer can spend the time to speak to the boutique managers and individual staff. You can learn something new at every store, every time.

Jewellery Trunk Shows are great for the boutiques because:

- A jewellery trunk show is a risk-free trial of new jewellery price points, new looks. They can see what sells and what doesn't, and this would be great before a new jewellery buying season.

- A jewellery trunk show brings in extra foot traffic to the store that would otherwise not be there. It keeps store visits interesting for regular customers, thereby increasing their occurrence. It is also great customer service to bring in the latest goods and allow the customer to interact with the jewellery designer.

- A jewellery trunk show, if well planned, can generate a great deal of press for the store, as well as for the event. This will help the boutique become recognized as a boutique offering designer jewellery, and help enhance its reputation as the place to be.

- Hosting a jewellery trunk show builds loyalty from the jewellery designer. If the boutique brings retail customers and promote the jewellery designer's line, they are less likely to sell to the boutique's competitors. Also, when the jewellery designers form relationships with the store staff, the designer is less likely to say no to the store's requests (such as custom orders for customers, rushed delivery).

Hosting a jewellery trunk show helps boutique managers to train and motivate the store's staff. No one knows more about the jewellery than the jewellery designer. Who best to train the staff than the expert? Some jewellery boutique chains are known to pay a great deal of money to bring in industry professionals to help coach their staff on selling, product knowledge and trends. A jewellery trunk show offers much of this for free. Also, the boutique's staff knows the jewellery designer will be there the entire day and would notice any flaws in the jewellery displays, the staff's product knowledge and their sales approach. Most boutique staff would work hard to brush up and make a good impression on the jewellery designer. An appreciative jewellery designer would also be generous with praise, if not with complimentary jewellery pieces outright. These are great pride builders and motivators which the boutique managers would not be able to easily match, but even if he/she does, it will not be the same.

To read about the Do's and Don'ts of Trunk Shows click here .

To read about what happens during a Trunk Show, click here.

To read about Other Trunk Show Practices click here .

Friday, August 14, 2009

What is Cubic Zirconia (CZ)?

As a synthetic substitute, cubic zirconia has somewhat the same effect as gold vermeil, sterling silver, and cultured pearls: it allows the everyday jewellery enthusiast to enjoy the aesthetic marvels of a truly precious substance (diamonds, in this case) without paying an arm and a leg. To anyone without a professionally trained eye, diamonds and cubic zirconia beads are virtually indistinguishable.
As a naturally occurring phenomenon, zirconium oxide was discovered by German mineralogists in 1937. Many people don't know that it occurs naturally at all, but it certainly does, albeit in incredibly scarce quantities. Natural cubic zirconia is so rare, in fact, that upon first discovery it seemed insignificant- there simply wasn't enough to make use of.
The discovery became immensely significant, however, in 1973, when Soviet scientists at the Lebedev Physical Institute in Moscow finally perfected synthesizing the substance. Three years later their discovery was published, and by 1980 cubic zirconia was in commercial production on a massive scale. The explosively fast rise of cubic zirconia in world attention and market prominence simply goes to show how hungry the world was for a good man-made diamond substitute.Cubic zirconia is most commonly thought of as a diamond substitute, and rightfully so. What shouldn't be overlooked, however, is the fascinating history and set of distinct qualities that make cubic zirconia wonderfully notable and unique all on its own

Diamonds, of course, are much harder in density, but cubic zirconia is still incredibly hard by gemstone standards (8.5 on the Mohs scale, where most gemstones are around 5-6) and therefore immensely durable and basically scratchproof. Another little recognized fact is that since cubic zirconia is synthetically produced, it is almost totally flawless in terms of surface consistency and irregularities, where diamonds are often marked by natural discolorations and other imperfections.

Cubic zirconia is often dyed as well, which is something that only happens as 'enhancement' of natural colour with diamonds. Presumably, the relatively low cost of cubic zirconia encourages more liberal experimentation with things like colour and cut. Far from being a just a cheap diamond copy, cubic zirconia is a gemstone medium in its own right.




Click here to browse Cubic Zirconia at Stones and Findings

Lava Beads

What are Lava Beads?
by: Paula Gheorghiade

Lava beads refer to beads that are made from volcanic material, cut and faceted into a variety of shapes and sizes. Lava beads are very lightweight, and most tend to float since they are made of hardened magma and ash. As a result, they can only be produced in areas where volcanic material is available. Depending on the area and the mineral content of the lava, the lava beads will either be very dark in colour and close to black, reddish-brown or reddish grey. Stones and Findings carries a selection of black Lava Beads in a variety of shapes.

Designing with Lava beads is very easy and fun. Due to the dark colour of the bead, you can virtually add any other colourful bead, crystal or freshwater pearl in a combination that works for you to create stunning classic or funky summer pieces. I love to take a funky strand like the Diamond Cube Lava Beads and add some beautiful Red Coral for contrast and you’ve created a fun and versatile piece. Feel free to also add some sparkly Crystal pieces , or small sterling silver or gold filled beads for some shine.

No matter what design you come up with, Lava Beads are bound to be a success due to their unique look and feel. They will complement any funky, colourful or sparkly jewellery bead. So click here to view our selection, and start designing with Lava Beads today!

Thursday, July 9, 2009

Canadian Accessory Industry

The accessory industry is an ever changing landscape of competition. See where you fit in, and how to compete with the rest.

Large Scale Jewelry Manufacturers

This classification refers to companies that have more than 50 permanent staff, and produce millions of pieces of jewelry each year for sale to distributors or customers who sell large volumes. Companies of this magnitude have learned how to make the most out of globalization, and most of the factories producing their jewelry are located in South East Asian countries where labour costs are extremely low. This strategy results in a very low per-unit cost. The lower cost of labour more than makes up for the increased cost of shipping. You never want to compete head on with these suppliers since they will always be able to make things for less. There are some drawbacks to dealing with large scale jewelry manufacturers that the other players can exploit to compete effectively. Big companies cannot change their operations very fast. They are usually setup to do one thing well and repeat it over and over again, so as the styles change from stringing to wire wrapping to casting to gluing, they have all of their staff to retrain and the factory to retool.

Jewelry items produced by these factories are shipped via sea freight which is less expensive, but takes four to six weeks for delivery. They also may have long lead times for orders. From a jewelry order to delivery it may be 3 or 4 months. Once the jewelry order is made it is too late for adjustments. It can also be difficult to communicate precise jewelry design specifications, which are sometimes misinterpreted: one person's 'pink' might be different from another's; one person's 'acceptable' may be another's 'defective' , etc.

Small to Mid-Size Manufacturers

This calibre of organization has 3 to 20 permanent staff and sells jewelry to a broad area like an entire country or continent with the help of sales representatives. They can not usually depend on cheap labour to save on costs. Although jewelry component quantities ordered are not as high as large manufacturers, mid-sized companies still enjoy some level of bulk jewelry component discounts. Jewelry accessory operations at this level have usually made some international supplier contacts and tend to buy components locally and abroad. At the very least, jewelry companies don't have quite the same burden of unwieldy international communications or expensive and time-consuming shipping.

Their main strength is the distinctive jewelry design that made their jewelry operation sustainable in the first place, jewelry production methods that are streamlined as much as possible, and friendly connections to material suppliers that don't involve too many 'middle men.'

Independent Artisan Studios

These are usually comprised of a single energetic and slightly business-savvy designer who is responsible for designing, manufacturing, and selling their own jewelry creations to boutiques and other individuals. Jewelry is their main source of income. Material costs per unit are quite high because small quantities of jewelry components are purchased, but shipping is usually negligible as objects are coming from nearby places. Relying on locally available gemstones, wire, beads, and chains, however, may impose confining restrictions on creativity. Labour costs appear low because the designer does most or all of the work, but it is time-consuming. From a business point of view, it's a pretty taxing cost-to-benefit ratio, and doesn't amount to the most enticing hourly wage. Thankfully it's a small price to pay for creative people who have begun to make a living from their jewelry artistry.

Hobbyists
These are enthusiastic, self-motivated individuals who make jewelry on the side of their day job or other fulltime responsibilities. They may sell their unique jewelry creations to friends, family, and so on, but not in a way that significantly adds into their personal income. It is usually because of encouragement and positive feedback that they decide to pursue accessories as a career. Most established jewelry designers started out in this way.

Material costs per unit are very high because small quantities are typically purchased from bead or craft stores that add their own markups to jewelry components. These stores target casual crafters who are not selling much jewelry, and are therefore a bad place to shop for anyone producing significant quantities or hoping to turn a profit from sales. Labour costs normally don't exist in a monetary sense, but only because one person is doing all the work, on their own time. For these people, making jewelry is not considered labour or work.

Copycats

Some entrepreneurs make a living through copying existing jewelry designs and reproducing them at a reduced cost. They then sell these jewelry copies at a price point that undercuts the original seller, with their own jewelry designs. Sometimes boutiques and department stores actually request cheap copies of jewelry so they can improve their profit margins. 'Copycat' jewelry operations are typically smaller and locally run, making them very flexible and dynamic, without a large overhead or inventory. Since they usually use locally available components bought in relatively small quantities- an expensive combination- they must find creative ways of reducing the cost of jewelry production. Labour is one point of savings, as these jewelry manufacturers will generally work on their own and in their own home, and cheap materials are another. Since gemstones, crystals, precious metals, and other components all have a sizeable range in quality and value, there is always money to be saved in cutting corners on materials.