Friday, May 21, 2010

Jewellery Components Warehouse Sale!!!

Stones and Findings is Canada’s premium jewellery component wholesaler. Our main strength is our huge selection of semi-precious gemstones, a wide array of Sterling Silver, Gold Filled, Gold Vermeil, and Rhodium Plated chains and findings and the largest selection of Freshwater Pearls in Canada.
Starting June 2nd – June 5th during our Warehouse Sale you can save up to 50% on select semi-precious beads, crystals, shells, fresh-water pearls, and coral !!!
Select sterling silver available at $1.00/gram and NO WHOLESALE MINIMUMS !
Products include: semi-precious stones, freshwater pearls, shells, cubic zirconia, sterling silver, gold vermeille, gold filled findings and chains.
Located at 55 Queen Street E, suite 705A (7th floor) across from St. Michael’s Hospital, at Queen TTC Station.
Hours of Operation: Monday - Friday 10am-6pm & Saturday - 10am - 4pm
On the Web: http://www.stonesandfindings.com

Monday, May 10, 2010

How to Design Colourful Jewellery


Coming up with colour combinations for some people is quite a difficult task.  While others come by it quite naturally; they can just throw a bunch of colours together without much thought and they manage to all blend together with just the right amount of vibrancy, hue and saturation. When it comes to jewelry design learning how to successfully combine colours can help speed up the jewelry design  process, and help you get your jewelry out there faster. That is why, we at Stones and Findings have created the Colour Search Option to make it easier for you.

If you fall into the category of the first group of people there are some things to think about that should give you just as good combinations as the second group of people.  To start with there are three properties of colours to think about while making your combinations hue, value, and saturation. Hue is defined as the type of colour, blue, red, yellow and so on.  Value is how light or dark a colour is- how much black, grey or white has been added to the colour.  Saturation is also known as the intensity of a colour, how bright or dull it is. 

While matching colours, think about what you want the final product to look like, and who you are making it for.  If you are making it for someone else, think about what colour the person likes, what colours they often wear, and finally what colours look good on them.  Next, do you want to have multiple colours that are all contrasting in saturation, or a combination of colours that just blend together with similar values?  Think about the colour properties and how you can make them work for you. 

A good way to start if you are completely lost and have only a vague idea of what colours you would like to use is to take a trip to your local hardware store and pull a bunch of paint chips.  This will give you the ability to play with colour pallets and give you a sense of direction before you even go to buy your beads or design your piece of jewellery.

Another way to create your colour palettes if you have already picked out a starting colour is to use a colour wheel.  From here you can move it around the wheel and see what colours it could work with, this will also give you an idea of what colours to stay away from.  Some colour wheels have a window cut into the wheel so that you can place it on top of your item, and then proceed to move the wheel around until you find a pleasing combination.

If you take into account the various colour properties and you can justify why you are using each colour that you have selected then there is no reason why you can’t create amazing colour combinations that turn into striking jewellery pieces.

Friday, April 30, 2010

Victoria Day Sale - Save 20% on all Crystals !!!

 We are celebrating Queen Victoria’s birthday with our crystals! Starting Tuesday April 27th to Monday, May 10th, 2010, we are putting all of our crystals on Sale at 20% off! Check out all of our beautiful Cubic Zirconia, and bring some sparkle and excitement to your jewellery pieces. For more information on our sale, please visit:
http://www.stonesandfindings.com/specials
Hurry, our offer is only valid from April 26th 2010 to Monday, May 10th, 2010! Get yourself prepared to design for Victoria Day!

Visit us online or in the showroom at 55 Queen Street E, suite 705A (7th floor) Toronto, Ontario. We are right across from St. Michael’s Hospital & open Mon-Fri 10:00 am – 6:00 pm, & Sat. 11:00 am – 4:00 pm.

Wednesday, April 14, 2010

Save 15% on Pearls for Mother's Day !

Stones and Findings is having a Mother's Day Sale!

We’re celebrating now, so you can create in time for mother’s day, which is May 9th this year.  Mothers are treasured everywhere, and so are pearls! Stones and Findings offer freshwater pearls in various shapes, sizes and colours such as Potato and Keshi pearls, Pink Tulle and Champagne pearls. All these pristine pearls are 15% off! So treat your mom or yourself to some fresh water pearls!

For more information on our sale, please visit: http://www.stonesandfindings.com/specials

You can visit us in the showroom Mon-Fri. 10:00am-6:00pm & Sat. 11:00am-4:00pm at 55 Queen Street East, suite 705A (7th floor), M5C1R6, Toronto, (right across from St. Michael's Hospital)

Our offer is only valid from Tuesday, April 13th, 2010 to Monday, April 26th, 2010!
Pearls are very popular at Stones and Findings so hurry before they’re gone!

Monday, April 12, 2010

Public Relations Firms for Jewellery

I often hear envy in the voices of designers as they mention other designers being featured in magazines.  The press is undoubtedly enviable because aside from possible increase in sales, that is how one can become famous.  Few people understand how one should go about being "discovered".   The secret behind it is PR firms.  There are specialty firms that focus on jewellery and fashion accessories.  I am here to write about their inner workings and their strengths and weaknesses.


In the age of budget cuts and reduced advertising dollars, magazines and all media have gone without many things; fewer hours spent really sourcing for new stories or verifying stories from PR firms, no budget for photography... As a result, very few articles are original, or even paraphrased.  Journalists rely on trusted PR firms to submit stories, including photographs that are print ready.  Some will change wording, others just straight print, trusting the PR consultant to have changed the words for them.  So, it does pay to use a really well connected PR firm.  How much you end up paying, and whether it is worth your while is another story.

Some of the most basic services include writing copy, which is writing any story or description for your own printing in brochures or for the website.  It goes up from there to include guaranteed magazine submissions and product or designer feature.  The Cadillac of services would include full product launch and press release in all sorts of media.  Five years ago, and I am sure it is a lot more now, the going rate for an independent firm, with one writer/proprietor with some experience and connection with the magazine editors was about $1,500 per month, and that only guaranteed 2 print coverages.  This could mean only the product features of a pair of earrings with company name and price, and a mention in a list of many local designers.  The monthly rate was for no more than 4 hours of work per month.  Anything beyond that was negotiated and charged separately.  The contract was for a minimum of 6 months.  Just for curiosity, at that time, the amount Mont Blanc brand was rumoured to be paying in excess of $100,000 for the Canadian region for PR.  It is vital to select a firm that specializes in your industry and can show that she/he has been successful in getting many entries into the magazines.  With cut budget, journalists have less time to meet with that many PR consultants, and like designers, there are many consultants out there.  So, they rely on a few.

I know of several designers who have downsized after a few years of growth and use of PR firms.  The press is addictive and the designer often invests on the optimism of a tidal wave of orders.  However, most of the time this does not happen, and at least not because of the PR.  The press gives the designer and the sales representatives more drive to go out and get more business and perhaps a slight advantage in entry into stores.  However, the legwork still has to be done the old fashion way.  It is not long before many designers realize that much of the profit goes toward the PR firms and magazine advertisements.  And after scaling back the PR expenditures, most of them realize the brand recognition does carry forward for long.  The sales dwindle and after being exhausted for a couple of years, most designers decide to scale back operations all together.  I have personally known of designers who have had full 2 page coverage, with photographs taken alongside Sharon Stone, wearing a few pieces of her jewellery, go back to selling only at parties and holding a full-time job to make ends meet.  And Oprah does not turn everything she touches or mentions into gold.  I have a friend who had her necklace design worn by Oprah and she's out of business.  Perhaps it was unfortunate that Oprah didn't wear her necklace on the cover of O Magazine.....if only she had!


For more tips on What you should do if you are going to hire a PR firm, click here

Tuesday, April 6, 2010

How to turn press on your jewellery designs into money

Press Coverage - How to turn press on your jewellery designs into money





Over the years I have received print press coverage by Fashion Magazine, Toronto Life, Flare, Chatelaine, , and by national newspapers.  Most of these were submissions by retail boutiques to which I wholesale my collections.  They all have mention of my company name and the photography is always superb.  I've been meaning to for years to turn press coverage into strong marketing tools.  I know I can do this and should know how to do it.  After all, I went through an awful MBA program and worked through more than 6 courses on strategy and marketing.  I have friends in the public relations industry who have been giving me advice through the years, and I've traveled to many countries and seen how strong firms utilize press coverage to increase sales.  But self-promotion goes against the grain of my upbringing.  Well, I am here to tell you that if you have the same problem, then overcome it and I will show you how to turn press coverage on your jewellery designs and company into strong marketing tools that will help you enter into new territories and gain profit growth.

Press is built on momentum, regardless of good press or bad.  The more press you already have, the easier it is to get more.  Every venue in the fashion world wants to be in the "know" and no one wants to be out of the loop in mentioning what is the "hottest ticket".  So, strike while the iron is hot and take advantage of the momentum.

Mention the Press Coverage on your website
You should always put it up on your website.  It adds credibility to you as a designer.  It works equally for consumers as well as wholesale customers, the more the better.  Check out how some of the better brands do it.  It is better to include the cover of the magazine for the edition in which your designs have been featured.

Frame it
Frame the press coverage or plaque the write up and feature pictures.  You notice that restaurants do that with great success in attracting more patrons.  You can do the same in your studio or office.  Just as it does on your website, it adds credibility and validity as to why they should buy from you.

Create a P.O.P. (point of purchase) display
Select the best feature(s) and digitally create a little 4x6 or 5x7 (larger if the retail display allows) card.  Frame it using clear acrylic to minimize the size, or use a display that is congruent with the style of your collection.  If possible, send one out to each retail boutique that carries your line.  It does wonders for increasing sales and helps boost the retailer's image.

Create a portfolio
Create a tasteful portfolio of the press coverage you've received, in reverse chronological order.  Just like a model's look book that she brings to her casting calls, it helps your sales representative when making sales calls to new boutiques.  This portolio should always be in your booth at tradeshows, and with you when you meet potential sales representatives.  You should also send a lighter version of this portfolio with the product samples which you send to media for PR, or to celebrities for future press.

Monday, April 5, 2010

Earth Day - All Brown and Blue Stones on Sale at 20% Off!!!


Stones and Findings is having a sale just in time for Earth Day sale! We’re celebrating now and you can save 20% on a large selection of stones such as Turquoise, Kyanite, Sodalite, Lapis Lazuli, Bronzite, Brown Sardonyx and many more. Our crystal cubic zirconia, pearls and shells are also on 20% off ! So pick up your favourites today, before they're gone!

http://www.stonesandfindings.com/specials

Our offer is only valid from Monday, March 30, 2009 to Sunday, April 12, 2009!

You can shop online, or visit our showroom Mon-Fri 10:00am - 6:00pm and Sat. 11:00am - 4:00pm.
Hope to see you there!

Monday, March 22, 2010

Colour Matching Jewelry Design


How to Create Colourful Jewellery

Coming up with colour combinations for some people is quite a difficult task. While others come by it quite naturally; they can just throw a bunch of colours together without much thought and they manage to all blend together with just the right amount of vibrancy, hue and saturation. When it comes to jewelry design learning how to successfully combine colours can help speed up the jewelry design process, and help you get your jewelry out there faster. That is why, we at Stones and Findings have created the Colour Search Option to make it easier for you.


If you fall into the category of the first group of people there are some things to think about that should give you just as good combinations as the second group of people. To start with there are three properties of colours to think about while making your combinations hue, value, and saturation. Hue is defined as the type of colour, blue, red, yellow and so on. Value is how light or dark a colour is- how much black, grey or white has been added to the colour. Saturation is also known as the intensity of a colour, how bright or dull it is.


While matching colours, think about what you want the final product to look like, and who you are making it for. If you are making it for someone else, think about what colour the person likes, what colours they often wear, and finally what colours look good on them. Next, do you want to have multiple colours that are all contrasting in saturation, or a combination of colours that just blend together with similar values? Think about the colour properties and how you can make them work for you.


A good way to start if you are completely lost and have only a vague idea of what colours you would like to use is to take a trip to your local hardware store and pull a bunch of paint chips. This will give you the ability to play with colour pallets and give you a sense of direction before you even go to buy your beads or design your piece of jewellery.


Another way to create your colour palettes if you have already picked out a starting colour is to use a colour wheel. From here you can move it around the wheel and see what colours it could work with, this will also give you an idea of what colours to stay away from. Some colour wheels have a window cut into the wheel so that you can place it on top of your item, and then proceed to move the wheel around until you find a pleasing combination.


If you take into account the various colour properties and you can justify why you are using each colour that you have selected then there is no reason why you can’t create amazing colour combinations that turn into striking jewellery pieces.

Tuesday, March 16, 2010




Stones and Findings is putting Agate on SALE! Starting March 16, we are offering an additional 20% off all Stone beads under the category of Agate products in our showroom and online! That includes popular stones such as Black Onyx, Botswana Agate, Flower Agate and many many more. For more information, please visit our Specials page at

http://www.stonesandfindings.com/specials

Take advantage of this great opportunity to stock up on great Agate stones, and start off your Fall collection early!
Shop online or visit us in our showroom Mon-Fri 10:00am - 6:00pm, Sat. 11:00 am - 4:00 pm.

Our sale is on from March 16th through March 29th.

Please remember a $150.00 minimum order st ill applies to all orders for the wholesale price. Sale prices are already reduced and are as marked.

Tuesday, March 2, 2010

Purple Sale - Save 20% on all Purple Items!




This March, we are celebrating the colour Purple by offering 20% off all Purple Stones, Crystals and Freshwater Pearls. We feel it’s the perfect time to party it up with purple! Pamper yourself with purple precious stones like amethyst, purple fluorite, lavender freshwater pearls, dyed purple jade and tanzanite and purple crystals, we have plenty!

For more information, please visit our Specials page at http://www.stonesandfindings.com/specials

You can also visit our showroom at 55 Queen Street East, suite 705A, Toronto, Ontario to take a look at our gorgeous merchandise Mon-Fri 10:00am-6:00pm & Sat. 11:00am-4:00pm.

Don’t procrastinate our offer is only valid from Tuesday, March. 2, 2009 to Sunday, March. 15, 2009!

Wednesday, February 17, 2010

St. Patrick's Day Sale at Stones and Findings - Save 30% on all Green Stones, Crystals, Pearls and Shells


Celebrate St. Patrick's Day with Stones and Findings!

For a limited time only you can save 30% on ALL GREEN Semi-precious stones, Freshwater Pearls, Crystals and Shells. Use this wonderful opportunity to stock up on Green Products such as Prehnite , Turquoise African , Jade African & get inspired to design for Spring/Summer.
For a full list of items on sale please visit Stones and Findings Sale Specials

You can also visit our showroom to take a look at our gorgeous merchandise Mon-Fri 10:00am-6:00pm & Sat. 11:00am-4:00pm.

Remember, the sale is only valid from Feb.16 - March 1st, so don't delay! Order Today!

Monday, February 8, 2010

Using Semi-precious Beads in Clothing


How use semi-precious stones, freshwater pearls, and crystals in your garments

Beads are often used in everyday life items that aren’t considered to be pieces of jewelry. When I think of beads that are used outside of jewelry I think of either home décor or clothing.
Most notably beads can be found on evening wear or wedding dresses. Adding beads to a special occasion dress or outfit like crystal just add some sparkle to the outfit and work to highlight certain areas by catching and reflecting the light, giving the outfit, and the person a sense of glamour. Pearls are often also found on wedding dresses as they give the dress some visual texture, and they just look so good with lace!

Beads can also be found on everyday items of clothing like tops, dresses, and even pants. They work to dress up a piece of clothing a little more, and give the consumer yet one more reason to buy that special item of clothing.
Adding beads to clothing is not all that difficult. It is often quite fun to do, and the sense of accomplishment once you are done and the piece looks amazing is well worth it. My suggestion when adding beads to an item of clothing that are going to be permanently attached to the garment is to work with a smaller sized bead. Three millimeter crystals , or size ten seed beads work well, as a rule I would not go much above four millimeters, but ultimately it is going to come down to the type of garment you are working on, and the bead that you want to use and if it will be a good fit. Three millimeter crystals , are a favorite as they are a perfect size and they give both a fun sparkle and some colour to the piece.
When sewing the beads on, work with embroidery floss, preferably the colour of the clothing item so that your stitches will disappear. Embroidery floss comes with six strands so I suggest pulling the strands apart, and sewing the beads on with either two or thee strands of the floss. Embroidery floss will be stronger then regular sewing thread, but you could also use something like nylon if you prefer.

If you want to add something to a dress, top, skirt or jacket with out making it permanent there are a few things that you can do. Not making your changes permanent will have a few benefits, the first being that it will make the item much easier to wash- with no fear of looking any of the beads in the bottom of your washing machine, and the second being that it will give you the ability to give a garment multiple looks. First you can embellish a separate piece of fabric with stones, pearls or crystals , and then using snaps or hooks you can attach the fabric to the item of clothing that you are wanting to add it on to. Another thing to do is securely attach clasps to your item of clothing, at the shoulders for a top or dress, or main seam lines for other garments, and then create strands or 'faux necklaces'. Once you are done, finish them off with soldered rings on both ends, and then you can mix and match them onto your garment.
With all of these many different techniques to try out, there are endless possibilities for the person that just simply can’t get enough of beading.

Tuesday, February 2, 2010

It's our Mardi Gras Sale!


For our annual Mardi Gras sale we thought we’d go Big & Colourful and offer you 50% off All Shells, All Coral and Fire Agate products. This includes popular and favourite products such as Abalone, Fossil Coral, Red Coral and much, much more.

To view the complete list of sale items, please visit: Stones and Findings SPECIALS

Our offer is only valid from Tuesday February 2nd, 2010 to Monday February 15th, 2010!
*Minimum order of $150.00 still applies.

Please Note: Our showroom will be closed on Monday, February 15th for Family Day. However you can still place an order online at www.stonesandfindings.com to qualify for the sale. Happy Shopping!

Tuesday, January 19, 2010

Valentine's Day Sale



With Valentine’s Day just around the corner, Stones and Findings is putting all of our Pink Semi-Precious Stones, Freshwater Pearls, Crystals and Shells on Sale!

From January 19th until February 1st, 2010, you can save 20% on all Pink products such as Pink Moonstone, Rose Cubic Zirconia, Pink Opal, Sunstone, Pink Coral, Freshwater Pink Tulle Pearls and much, much more!

Take advantage of this great opportunity to save - stock up on the prettiest pinks, and start designing rosy creations today!

To view the complete list of sale items, please visit: Stones and Findings - Specials

Our offer is only valid from Tuesday January 19th, 2010 to Monday February 1st, 2010!

We are OPEN to the public. Shop Online or in our showroom - Mon-Fri 10am-6pm, Sat. 11am-4pm, and located at 55 Queen Street East, Suite 705A (7th floor) right across from St. Michael's Hospital.